KYOCERA Document Solutions
This article has been adapted from an Inkjet Insight article written by Elizabeth Gooding. MCS partnered with Kyocera to supply the company with the product.
To be a success in direct mail, you need to deliver targeted messages directly to your audience through physical mail, such as postcards, flyers, or brochures. A successful direct mail marketing campaign creates a personal connection and drives strong engagement, but even the top direct mail marketing companies face challenges.
Direct mail printers face challenges such as high production costs, long turnaround times, and maintaining high print quality at an affordable price.
While these challenges can cause serious problems, successful direct mail marketing companies have turned to one solution. Inkjet printers offer faster speeds, greater flexibility, and lower costs, enabling printers to deliver high-quality, personalized mailings more efficiently than ever before.
That’s the story of this Pennsylvania-based direct mail company.
Graphcom is a marketing firm based in Pennsylvania. This direct mail company is known for its expertise in creative and production services. In the past, they relied on a mix of offset, toner, and dye-sublimation printing technologies to meet client needs. However, after observing industry trends in profitability, productivity, and customer demands, the company turned to inkjet digital presses.
“Yes. I would choose the Kyocera again ten times over.”
Inkjet production printing technology is known for its instant impact. When it comes to inkjet commercial printing services, Kyocera is the go-to! Graphcom turned to the TASKalfa Pro 15000c to meet their customer demands.
The digital press, provided through MCS, Kyocera’s long-time partner, proved to be a cost-effective solution, offering both speed and quality at a fraction of the running cost of other inkjet systems. Graphcom found that Kyocera’s commercial printing services excelled in high-volume jobs, requiring minimal maintenance while consistently maintaining color quality across different projects.
Kyocera commercial printing services are ready to take your business to the next level.
The versatile inkjet printer you need to meet your transactional communication printing goals.
When working with Kyocera production printing systems, thanks to our decades of expertise, you get an instant bang for your buck.
Within three years, Graphcom shifted nearly 60% of its high-speed printing volume to these presses, driving efficiency and profitability.
By switching toner for inkjet, Graphcom has seen significant operational improvements. The presses run 50% faster than their previous toner machines, allowing the company to handle larger jobs with ease—averaging 1.3 million pages per month on just one machine. Additionally, they reduced their digital printing costs by more than two-thirds, lowering the cost per letter image from three cents with toner to just over a penny with inkjet.
As their business continues to grow, Graphcom recently expanded into a new facility to accommodate more presses, and they are already planning future investments in Kyocera’s inkjet production printing technology to keep up with client demand.
Graphcom already has multiple Kyocera digital presses. When asked if he would buy the device again, Mike Beatty, Director of Operations for Graphcom, said, “Yes, I would choose the Kyocera again ten times over.”
A successful direct marketing campaign starts with our production printing experts!
Whatever your goals, inkjet printers and experts are ready to help!
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Kyocera has digital printing solutions ready to help you achieve your goals.
Kyocera has been at the forefront of the production printing sector for decades. They began their commercial printing services by creating inkjet printheads for other OEMs and launched their first inkjet printing device in 2019. Since then, TASKalfa Pro 15000c has helped over 300 companies across the US achieve their goals. From boosting productivity, improving print automation, and meeting high-volume printing needs to improving quality, high-speed printing and sustainability, Kyocera’s inkjet printer offers versatility to companies in direct mail marketing, publishing, transactional printing and beyond.
Inkjet technology uses thousands of tiny droplets of inkjet to print an image directly onto a page. As leaders in inkjet, Kyocera inkjet printers provide affordable and high-quality printing for a long period of time. Inkjet digital presses are the solution for businesses looking to do more for less.
Direct mail marketing refers to a marketing technique where businesses deliver marketing messages directly to prospects through printed materials, such as brochures and booklets. Inkjet production printing has helped successful businesses meet the demands of customers while also improving profit margins.
Kyocera is an expert in the commercial printing sector. From digital presses to inkjet printheads, Kyocera leads the production sphere and has already helped businesses in sectors such as direct mail marketing, transactional printing, and publishing.
Direct mail marketing has many advantages but one of the main advantages is that businesses can quickly communicate key messages and stand out from the crowd using different printed materials.
To ensure that you keep direct mail marketing activities in house, you need a variety of commercial printing services, and leading companies are investing in high-volume production printers to meet the needs of their customers. As experts in production printing, Kyocera has helped direct mail marketing companies become more successful by providing a variety of materials through printer finishing options and managing workflow processes, enabling these companies to boost profits.
