KYOCERA Document Solutions
Direct mail marketing creates printing marketing materials such as postcards, catalogs, letters, or brochures and delivering them directly to potential or current customers. With the world becoming increasingly digital, combining digital printing with traditional direct mail has become a powerful way for businesses to stand out from the crowd. By understanding this, companies are rising to the top of an industry that is becoming extremely competitive.
If you want to get ahead of the competition, a good place to start is by being in the know with our production printing industry newsletter!
We are more active online than ever before! From social media ads to dozens of emails trying to sell you things, digital printing services help businesses create direct mail that stands out and breaks through the noise of digital ads.
These advantages of direct mail are exactly what commercial printing services and production printing businesses across the United States are finding! From Texas to Pennsylvania, direct mail marketing is performing extremely well, with Kyocera's digital press playing a pivotal role in the success of mail marketing companies. Our inkjet printer, TASKalfa Pro 15000c, is built with Kyocera's trusted inkjet technology and helps to greatly reduce operating costs compared to laser and toner digital presses. By using inkjet technology, businesses can easily switch tasks and ensure that the quality of their materials is always excellent.
Inspiring direct mail marketing stories! Use digital printing and inkjet printing technology to transform what’s possible.
Leading direct mail marketing companies have one thing in common – reliable digital printing technology. Many are leveraging high-speed printing and print automation, which allows them to offer more commercial printing services with reduced turnaround times. Additionally, Kyocera offers multiple finishing solutions so you can offer customers a highly polished and professional product.
Being the best means working with the best, and that’s exactly what Kyocera production printing offers.
Kyocera has been named the number one for cutsheet inkjet production printing since January 2021. This means when you work with us, you work with leading technology!
Kyocera has decades of experience when it comes to developing digital printing and inkjet printing technology. At the turn of the millennium, Kyocera designed inkjet technology for other OEMs. Recently, Kyocera has become a leader in creating sustainable printing solutions with high-speed printing capabilities that are empowering direct mail marketing services across industries. When direct mail marketers print with a Kyocera digital press, they enjoy reduced operating costs and greater reliability, especially when compared to a toner press.
We’re here to help and have decades of experience to guide you to your goals.
Get the knowledge you need to expand commercial printing services and use inkjet to grow your businesses.
Direct mail marketing sends promotional material directly to potential customers. These materials can include postcards, brochures, catalogs, newsletters, flyers, or even samples of products. The goal is to reach a targeted audience to promote products, services, or special offers.
Direct mail can be personalized and segmented, making it an effective tool for businesses seeking to connect with specific demographics or customer bases.Customers are often more likely to respond to direct mail than digital alternatives because physical mail creates a more personal, tactile experience. Personalized messaging for demographics and locations makes your brand stand out.
Direct mail marketing campaigns involve a lot of work. From clearly defining your target audience and crafting your key messages to creating the content, direct mail professionals work hard to produce quality solutions for their customers. However, often, that hard work goes to waste as they don’t have the right technology. Kyocera’s inkjet technology offers high-quality, easily personalized solutions for an affordable price.
A direct mail marketing campaign varies in cost depending on the size and the complexity of the task. However, with Kyocera’s production printing technology, businesses can run direct mail campaigns for an affordable price.
Production inkjet technology, paired with print automation, will help you create stunning direct mail campaigns. Kyocera’s digital printing services provide a high-speed, reliable, and affordable solution for businesses looking to produce top-quality marketing materials.
