KYOCERA Document Solutions
With more and more elements of business moving to the digital sphere, marketing strategies still benefit from direct mail applications. Recipients of physical mail are more likely to engage with marketing materials and feel a stronger connection with brands. Moreover, with variable data printing, companies can customize their marketing outreach for greater engagement. Kyocera’s inkjet devices offer variable data printing with sustainable inkjet technology, providing a great return on investment for high-quality print materials. These are just some of the ways production printing can transform your marketing outreach – so don’t turn your back on print just yet!
Despite the dominance of digital marketing, direct mail continues to thrive in the digital age because of its tangible, personal nature. While email inboxes are flooded with promotions, a well-designed piece of direct mail stands out, offering recipients something they can physically hold and engage with. Studies show that direct mail has higher open rates and physical mail fosters emotional connections, making people feel more valued than email marketing. Moreover, its tactile experience makes people feel closer to the brand.
By combining digital tracking tools with traditional mail, companies can enjoy more precise targeting and measurement, making it a highly effective channel for marketers looking to cut through the online clutter and capture attention.
Find out how Kyocera’s inkjet digital printers facilitate efficient, affordable, and highly productive workflows in direct mail applications.
Variable data printing allows marketers to create highly personalized direct mail campaigns at scale, making each piece unique to its recipient. Utilizing customer data such as names, preferences, and purchasing history, variable data printing increases the relevance of marketing materials, therefore boosting engagement. This level of customization enhances response rates and brand loyalty, as consumers feel more valued when receiving personalized communication.
Kyocera’s inkjet solutions allow print room operators to personalize direct mail communications with variable data printing. But this is not the only benefit we offer commercial printers – our devices are also designed with few moving parts, minimizing risks of downtime and reducing the need for manual print room operator intervention. This allows our customers to generate highly personalized marketing materials quickly and easily, while boosting productivity and optimizing time.
Inkjet technology is revolutionizing commercial printing by providing a more sustainable, efficient, and reliable alternative to traditional presses. Kyocera customers enjoy sustainable printing with our proprietary water-based inks that contain no harmful chemicals. Moreover, inkjet printing reduces waste as it does not require calibration and test runs before every print job, saving paper.
Kyocera’s TASKalfa Pro 15000c offers an affordable entry point into the market for smaller businesses while providing exceptionally high-quality results. The Pro enjoys remarkably high uptime – up to 95% – and is designed to consume less energy, keeping costs low. With Kyocera’s device, you can set up your next print run while the current run is underway, maximizing productivity and minimizing downtime between print jobs.
The Pennsylvania-based multichannel marketing firm Graphcom switched from toner engines to Kyocera’s inkjet solution in 2021. Before the switch, Mike Beatty, Director of Operations, says a print job of 300,000 pages on toner engines would keep him up at night worrying if they were going to make it. “With the Kyocera [TASKalfa Pro 15000c] presses, we’re now taking on work for three-quarters of a million pages, and I don’t even have to think about it anymore,” he concludes.
Direct mail continues to thrive in the digital age.”
Kyocera's digital press is transforming this success story!
With advancements in speed and precision, inkjet is setting new standards in commercial printing, offering businesses a future-proof solution for efficient, impactful marketing outreach at a comparatively low operational cost.
Direct mail delivers an impressive return on investment (ROI) by combining tangible, personalized marketing with measurable results. Boosting engagement with variable data printing and breaking through the noise of digital marketing, physical mail can improve a company’s ROI on its overall marketing campaign.
With Kyocera’s inkjet digital presses, the cost of producing high-quality direct mail has become more affordable, increasing profitability. Additionally, integrating direct mail with digital channels by using QR codes or personalized URLs allows marketers to track engagement and optimize campaigns for even better ROI.
Direct mail remains a powerful tool in modern marketing. It offers a unique, tactile experience that cuts through the clutter of digital promotions, fostering deeper connections with leads. With advancements like variable data printing, businesses can personalize their outreach, driving higher engagement and customer loyalty.
Digital printing with Kyocera’s inkjet solutions offers companies new heights of sustainability, efficiency, and affordability in their marketing endeavors. Traditional high-speed printing was done with toner engines, but with inkjet, commercial printers get more for less. Contact Kyocera to discuss how our inkjet digital printers can enhance your direct mail outreach.
